Distribution and marketing.

How was the film distributed?
The film 'Fish Tank', wasn't released nationally, as a small film it was put into few cinema's and small ones which aren't in the mainstream film industry, however it won awards and had rave reviews and various information can be found on the film because it was successful. 
Audiences- The target audience from my point of view is young girls to women aged roughly 14-26 because it is about the life of a young girl who is having a tough time in her life and everything that could go wrong for her has gone wrong and he life seems to be getting better. The film was released in September 2009 as this is winter in the UK it could be said that girls tend to stay in more in the winter because it is cold therefore the release date can be significant to the audience. The poster which I analysed below was a very important way the distribute the film. 
All films have an official website to promote the film and give the audience more information behind what the film is about its plot,themes and the genre.


http://www.fishtankmovie.com/



It was released by a company called 'Artificial Eye.'
GMTV, where involved in the marketing of the film after giving various interviews with the cast and the director this is just one of the channels i have come across that helped the film and its marketing and tells the story of how Kate Jarvis, was casted and why she is now a known actress in the British industry.
The budget of the film was low in comparison to other films made in the industry and films it was competing with and was only distributed in to small cinemas and was never linked to the mainstream, although this was the case it had rave reviews from various companies involved in the film industry and newspapers and people involved in the media and won various awards from the film, the director and the cast.
The cast wasn't very known and the main character Mia wasn't an actress at all she was discovered having an argument with her boyfriend which made the woman in charge of finding the cast invite her for an interview.
The trailer wasn't shown on TV and the way I found it was on Youtube, although I didn't originally know about the film until we was told to make our case study, it was the most interesting to me on the list of films made by the company BBC Films and so I found it a good film to base my case study on and back up the points made by the BBC that it uses new talent etc.