Analysis of institution film poster.

Analysis of a film poster.

The film is 'Fish Tank' the poster shown is a poster that was made after the film had been released it provides all information needed for an audience and also reviews and awards it gained. It can come under two subheadings for the type of poster it is it can come under the main poster, but was obviously updated after its release because it contains awards and reviews. There is one character established in this picture she is the main character. 

The colours used are stereotypically 'girly' colours baby blue and a light shade of pink, the light is shone upon the main character and the picture seems to have been taken next to a window, the lighting is very bright giving the film a good feel and making the audience open to the film and wanting to see it.

It is of a young girl which would attract a younger audience as to an older audience because it may relate to the lives of young people or teenagers. 

From the title of the film you can't really see what type of genre the film would be but due to the image used you can tell its trying to appeal to a younger audience this can be seen by the graffiti on the wall and is set in the UK, it is a British film and so  can link to british film making and the way that southeast england is portrayed.

The layout of the poster isn't one normally used its landscape where most other posters are portrait, this poster doesn't give much away about the film but does show the main character and the type of person she is, she's young wears make-up has straightened hair and wears a lot of gold jewelry. The image stands out and shows that she is important in the film and the film is probably based on her life, she fits into the setting of a run down wall with graffiti and her appearance, from the layout its hard to discover the plot,genre or theme the film has.

The title of the film is very bold and bit compared to the rest of the writing although the opinions newspapers have given the film are very much in bold and can be recognized easily. The characters names are very poignant  and so could be seen as its unique selling point to a british audience because it is a british film about a typical girl living in the southeast of the UK. The words 'live, love and give as good as you get.' are in capitals and are very easily read because they're in a black coloured font, to make it stand out from the rest which is blue and pink. 

USP- The unique selling point, this is something that each poster has that is different from others, in this poster the difference between this film and other films normally films don't look at the lives of young girls in the southeast of England in Essex, and how they differ from others and the things young girls have to go through, because it explores this it will attract a huge audience of young british girls.