Tuesday 1 December 2009

Wednesday 25 November 2009

Exhibition-Fish Tank.

Exhibition.
Type of release- Small, released by 'Artificial Eye.'
September 2009- Autumn, Weather changes and becomes colder and so people would rather spend the day out in a cinema.




















Independent.
BBC Films- Small budget, unknown actress (main character)
Well known director/Scriptwriter
British actors & actresses.
Target audience 15-24 year old women/girls.


Affects= Film release was limited and was released in a small amount of cinema's not mainstream cinema's small independent town cinema's mostly in london and Essex.
Released for a week at a time starting in september 2009 ending in October 2009.
DVD has not been released yet and there is no release date found.
Technology coverage= Cinema, small and basic the film cannot be downloaded.

Wednesday 18 November 2009

Distribution and marketing.

How was the film distributed?
The film 'Fish Tank', wasn't released nationally, as a small film it was put into few cinema's and small ones which aren't in the mainstream film industry, however it won awards and had rave reviews and various information can be found on the film because it was successful. 
Audiences- The target audience from my point of view is young girls to women aged roughly 14-26 because it is about the life of a young girl who is having a tough time in her life and everything that could go wrong for her has gone wrong and he life seems to be getting better. The film was released in September 2009 as this is winter in the UK it could be said that girls tend to stay in more in the winter because it is cold therefore the release date can be significant to the audience. The poster which I analysed below was a very important way the distribute the film. 
All films have an official website to promote the film and give the audience more information behind what the film is about its plot,themes and the genre.


http://www.fishtankmovie.com/



It was released by a company called 'Artificial Eye.'
GMTV, where involved in the marketing of the film after giving various interviews with the cast and the director this is just one of the channels i have come across that helped the film and its marketing and tells the story of how Kate Jarvis, was casted and why she is now a known actress in the British industry.
The budget of the film was low in comparison to other films made in the industry and films it was competing with and was only distributed in to small cinemas and was never linked to the mainstream, although this was the case it had rave reviews from various companies involved in the film industry and newspapers and people involved in the media and won various awards from the film, the director and the cast.
The cast wasn't very known and the main character Mia wasn't an actress at all she was discovered having an argument with her boyfriend which made the woman in charge of finding the cast invite her for an interview.
The trailer wasn't shown on TV and the way I found it was on Youtube, although I didn't originally know about the film until we was told to make our case study, it was the most interesting to me on the list of films made by the company BBC Films and so I found it a good film to base my case study on and back up the points made by the BBC that it uses new talent etc.

Analysis of institution film poster.


Analysis of a film poster.
The film is 'Fish Tank' the poster shown is a poster that was made after the film had been released it provides all information needed for an audience and also reviews and awards it gained. It can come under two subheadings for the type of poster it is it can come under the main poster, but was obviously updated after its release because it contains awards and reviews. There is one character established in this picture she is the main character. 
The colours used are stereotypically 'girly' colours baby blue and a light shade of pink, the light is shone upon the main character and the picture seems to have been taken next to a window, the lighting is very bright giving the film a good feel and making the audience open to the film and wanting to see it.
It is of a young girl which would attract a younger audience as to an older audience because it may relate to the lives of young people or teenagers. 
From the title of the film you can't really see what type of genre the film would be but due to the image used you can tell its trying to appeal to a younger audience this can be seen by the graffiti on the wall and is set in the UK, it is a British film and so  can link to british film making and the way that southeast england is portrayed.
The layout of the poster isn't one normally used its landscape where most other posters are portrait, this poster doesn't give much away about the film but does show the main character and the type of person she is, she's young wears make-up has straightened hair and wears a lot of gold jewelry. The image stands out and shows that she is important in the film and the film is probably based on her life, she fits into the setting of a run down wall with graffiti and her appearance, from the layout its hard to discover the plot,genre or theme the film has.
The title of the film is very bold and bit compared to the rest of the writing although the opinions newspapers have given the film are very much in bold and can be recognized easily. The characters names are very poignant  and so could be seen as its unique selling point to a british audience because it is a british film about a typical girl living in the southeast of the UK. The words 'live, love and give as good as you get.' are in capitals and are very easily read because they're in a black coloured font, to make it stand out from the rest which is blue and pink. 
USP- The unique selling point, this is something that each poster has that is different from others, in this poster the difference between this film and other films normally films don't look at the lives of young girls in the southeast of England in Essex, and how they differ from others and the things young girls have to go through, because it explores this it will attract a huge audience of young british girls.

Wednesday 14 October 2009

'The Boys Are Back'

‘The Boys Are Back’
Screen Australia and South Australian Film Corporation and BBC Films in association with Hopscotch Films and Miramax Films present a Tiger Aspect Pictures production in association with Southern Light Films of a Scott Hicks film.

A funny and emotional film about being a lone parent in a world with few rules.
In a story both moving and humorous, Clive Owen plays journalist Joe Warr tragically thrust into single parenthood. Determined to create a family with two sons from different marriages, Joe throws the rule book out of the window and devises a philosophy for bringing up boys, only to find he has a lot to learn about fatherhood and about himself. Based on the memoir by Simon Carr.
Starring:
Clive Owen
Directed by:
Scott Hicks
Written by:
Allan Cubitt from the book The Boys Are Back in Town by Simon Carr
Produced by:
Greg Brenman, Tim White
Executive Producers:
David M Thompson, Jane Wright
Sales:
HanWay Films
UK Release Date:
TBC
Website:
TBC
CREDITS NOT CONTRACTUAL

Coming Soon-'The Boys Are Back'.

Wednesday 7 October 2009

Trailer for Fish Tank.

Fish Tank- Recently Released.

Fish tank.
Fish Tank



BBC Films and the UK Film Council in association with Limelight present a Kees Kasander production.
A powerful and contemporary coming of age story, from the director of Red Road.
Fish Tank is the story of Mia (Katie Jarvis), a volatile 15-year-old, who is always in trouble and who has become excluded from school and ostracised by her friends. One hot summer's day her mother (Keirston Wareing) brings home a mysterious stranger called Connor (Michael Fassbender) who promises to change everything and bring love into all their lives. Touching on the themes of her Academy Award® winning short Wasp, Fish Tank is an original and unsettling tale for our age.
Starring:
Katie Jarvis, Kierston Wareing, Michael Fassbender, Rebecca Griffiths, Harry Treadaway
Written/Directed by:
Andrea Arnold
Produced by:
Kees Kasander
Sales:
ContentFilm plc
UK Release Date:
11 Sept 2009
Website:

28th June 2009 - Fish Tank's Kate Jarvis win acting award at Edinburgh Film Festival.

Young actress Kate Jarvis had just about the most perfect Edinburgh Film Festival imaginable. After seeing her hard work in BBC Films' Fish Tank rewarded with a red carpet gala screening as the opening film, she also celebrated her eighteenth birthday during the festival.

And on top of that, Kate was also awarded the PPG Award for Best Performance in a British Feature Film, for her extraordinary debut performance.

Kate was obviously delighted with her recognition:

"It is a real honour to receive this award, both for myself and the film. I would like to thank Andrea for the opportunity and for believing in me.”

Fish Tank is directed by Andrea Arnold and also stars Michael Fassbender, Kierston Wareing, Rebecca Griffiths and Harry Treadaway. The film also won the Jury Prize at the Cannes Film Festival earlier this year.



24th May 2009 - BBC Films' Fish Tank wins Cannes Jury Prize.

May 24 2009: Andrea Arnold's Fish Tank, a BBC Films' co-production, picked up the Prix du Jury ex aequo with Park Chan-Woo's Thirst, at the closing night ceremony of the Cannes Film Festival this evening.

This is the second Prix du Jury for Andrea Arnold, having won one in 2006 for her debut feature Red Road, for which she won many other awards including the Carl Foreman BAFTA Award in 2007.

Warmly received by critics in Cannes, the film stars Michael Fassbender, Kierston Wareing, Katie Jarvis, Rebecca Griffiths and Harry Treadaway. From a screenplay by Andrea Arnold, Fish Tank is the story of how 15-year-old Mia's life is turned on its head when her mother brings home a new boyfriend. Arnold casts the same unflinching, unprejudiced gaze and touches on the themes of her Oscar®-winning short Wasp to create an original and unsettling tale for our age. 

Fish Tank was Executive Produced by Christine Langan, Creative Director of BBC Films and David Thompson, who commissioned their development prior to leaving BBC Films last year. 

BBC Films also had another film selected for competition this year at Cannes - Jane Campion's Bright Star, her first film in competition at Cannes since her Palme d'Or triumph with The Piano in 1993, which also won her two Oscars® - for Best Director and Best Original Screenplay.

TV rights for Palme d'Or winner The White Ribbon, directed by Michael Haneke, were acquired by BBC Programme Acquisiton at script stage and the film will be shown on BBC Four. 

http://www.bbc.co.uk/bbcfilms/news/





Director: Andrea Arnold

Born in 1961 in Dartford, Kent. She has Won an Oscar and Another 37 wins & 4 nominations. Not only is she a director she is also an actress and a writer. She wrote and directed Fish tank herself.

ANDREA ARNOLD(Director) 
RED ROAD, her first feature, was awarded the Prix Du Jury at Cannes 
2006. Previously she made 3 shorts. WASP won 38 international awards 
including the Academy Award for Best Live Action Short 2005. Both 
‘DOG and MILK screened at Semaine Du Le Critique Cannes in 1998.
http://www.pathefilms.ch/libraries.files/FishTank_PressKit_CHe.pdf





Wednesday 30 September 2009

Revolutionary Road- Recently released film.


I chose Revolutionary Road as a film to focus on that BBC Films had been involved in making, I chose this because it had two very famous actors and actresses starred in it. It was a very successfull film,
It was Nominated for 3 Oscars and Another 6 wins and 20 nominations.



DreamWorks Pictures presents in association with BBC Films an Evermere Entertainment, BBC Films, Neal Street Production.

A new film from director Sam Mendes, based on the celebrated novel by Richard Yates, Revolutionary Road is a heart-rending story of thwarted passion and the search for fulfilment. A young couple find themselves torn between their own desires and the pressure to conform, with explosive consequences.
Starring:
Leonardo DiCaprio, Kate Winslet
Directed by:
Sam Mendes
Written by:
Justin Haythe from the book Revolutionary Road by Richard Yates
Producers:
John H Hart, Scott Rudin, Sam Mendes, Bobby Cohen
Executive Producers:
Marion Rosenburg, David M Thompson, Henry Fernaine
Sales Agent:
Paramount Vantage
UK Release Date:
30 January 2009

http://www.bbc.co.uk/bbcfilms/2009releases/revolutionary_road.shtml  


Plot Summary for





It's 1955. Frank and April Wheeler, in the seventh year of their marriage, have fallen into a life that appears to most as being perfect. They live in the Connecticut suburbs with two young children. Frank commutes to New York City where he works in an office job while April stays at home as a housewife. But they're not happy. April has forgone her dream of becoming an actress, and Frank hates his job - one where he places little effort - although he has never figured out what his passion in life is. One day, April suggests that they move to Paris - a city where Frank visited during the war and loved, but where April has never been - as a means to rejuvenate their life. April's plan: she would be the breadwinner, getting a lucrative secretarial job for one of the major international organizations, while Frank would have free time to find himself and whatever his passion. Initially skeptical, Frank ultimately agrees to April's plan. When circumstances change around the Wheelers, April decides she will do whatever she has to to get herself out of her unhappy existence. Written by Huggo

BBC Films- Case study


BBC Films us a feature film-making arm of the BBC forefront of British independent film making co-produces approximately eight films a year. BBC Films aims to make strong British films with range and ambition.
Finding & developing new talent.

Managing  director & executive producer- Jane Wright.
Creative director & executive producer-Christine Langan.
Executive Producer- Joe Oppenheimer & Jamie Taurenson.
Development Editors- Beth Pattinson & Jack arbuthnott.
Production- Executive- Michael Wood & Jane Hawley.